My role focused on capturing and shaping the event’s audiovisual storytelling, ensuring that the energy and value of the talks extended beyond the stage.

I managed the production of content before, during, and after the event — including planning the creative direction, filming on-site, and editing highlight reels and speaker moments for social media. I collaborated closely with the production team to align visuals with TEDx’s brand guidelines while tailoring the material to resonate with the Stockholm community.

The resulting content successfully amplified the reach of the event, engaging both attendees and a broader online audience. The highlight videos became some of TEDxStockholm’s most viewed and shared posts of the year, reinforcing the organization’s positioning as a hub for meaningful dialogue and innovative storytelling.