This project revolved around redesigning in-store POS material to support the presentation of Bosch and Siemens’ washing machines and dryers across Nordic retailers. The goal was to create clear, attractive, and informative stickers that would make product benefits stand out in-store and improve the customer decision-making experience at the point of sale.

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In my role, I designed the POS assets using Adobe Illustrator, InDesign, and Figma, reworked the copy in close collaboration with the Content Specialist Lead, and ensured the designs aligned with each brand’s identity while staying functional for retailer implementation. The task required balancing clarity, brand consistency, and visual impact, while addressing the practical constraints of store displays.

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The final deliverables provided retailers with ready-to-print, brand-consistent POS materials that improved product visibility and customer understanding in-store. By refreshing the design approach and optimizing copy, the project enhanced the presentation of Bosch and Siemens appliances at the retail level, supporting stronger in-store brand presence and more informed purchase decisions.