At Sally Families, I developed and executed a short-form video strategy aimed at educating parents on digital literacy and mindful tech use within families. I created the brand identity from scratch, ensuring a cohesive look, feel, and tone across all content.

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My responsibilities included writing scripts tailored to resonate with millennial parents, filming the content myself, and handling all editing and post-production. I worked hand-in-hand with the Communications Lead to align content with broader messaging goals and ensure a warm, authoritative, and relatable voice across platforms.

 

The project allowed me to blend storytelling, social media strategy, and personal conviction to deliver educational content that felt human, useful, and shareable.