This project focused on creating brand-tailored product videos to showcase the cooking accessories assortment for Bosch and Siemens, including the Teppan Yaki and Non-Stick Baking Tray. The objective was to strengthen the connection between customers and the brands by highlighting not only the functionality but also the premium lifestyle positioning of these accessories across the Nordic region.

As Creative Director and Content Specialist, I developed the script and storyboard, coordinated with the in-house chef and staff during production, directed the filming process, and carried the project through postproduction. I also oversaw publishing the content on Nordic PDPs, managed localization and translation needs, and ensured performance was monitored through Syncle (previously Videoly) to track customer engagement.

The result was a set of high-quality, localized videos that elevated the online shopping experience while supporting conversion and strengthening Bosch and Siemens’ positioning in the accessories market. By owning the full production cycle and creating an in-house workflow, I helped establish a replicable model for future accessory-focused campaigns.