I conceptualized and wrote the script, designed the storyboard on Figma, and created original visual assets in Adobe After Effects and Adobe Illustrator to reflect the premium yet accessible identity of the ExtraKlasse line.​

 

Working closely with Siemens’ brand and marketing teams, I ensured that the visual language, tone of voice, and messaging aligned with the product’s distinct positioning. The final video was then localized for Nordic and Baltic audiences and adapted to fit multiple platforms, including PDPs, in-store retail screens, and regional TV and online distribution.​

 

This project combined storytelling, brand strategy, and design in motion to elevate a product range within the Nordics markets.

At the same time, it set a workflow for future in-house content production, focusing on the optimization of resources and brand recognition.